The way I make passive income is by treating you like an actual person, not like someone I have to convince to buy anything…
After years of trying to make money online by following other people’s advice, I figured out how I like to make money online –and it doesn’t have anything to do with email marketing, landing pages, “hustling” or working hard to find some system or product gold nugget.
And I’m not saying this to set myself apart from “the established gurus that have no idea and really all they want is your money” (a very common marketing and copywriting strategy). I have nothing against anyone. There are great marketers and there are bad ones. I’m just saying it like it is, like I see it and how I do it.
Anyone can make a lot of money online because making money just depends on offering something valuable to other people. For example, what I’m offering here is very simple –and a bit amusingly– advice on how to make money online. 😛 But I have other sites and passive income sources (e.g. books, games, music).
Finding that valuable thing, product or service, and creating a passive-income-making system is not hard. It’s important to follow your gut feeling when making decisions and doing things that ring true to you.
But there are also tried-and-tested strategies to put your ideas into action in an efficient way, and make the most money from your efforts.
And that is what I share here on this blog. Here’s an overview:
- My way of making PASSIVE income online.
- When I say passive income, I really mean PASSIVE income.
- How I can actually make money without email marketing, popups, ads, etc.
- How you can create passive income too.
- How to be successful at creating passive income.
My way of making passive income online.
I’m not a blogger or a marketer or whatever. I’m a lead generator.
My goal is to generate leads to businesses that will pay me good money for those leads.
Here, I will show you how easy it is to become one and to scale that up if you stick to the basics.
I only recommend businesses that I use or have used and believe in. You can trust me simply because my reputation is on the line and I make more money the better it is.
So maybe one of those leads will be you. For example, if you start a new site, you’ll need hosting, so I’ll recommend you the best options and why. If you purchase that hosting plan through my link, the company will give me a cut of their revenue. If you don’t, that’s ok. You’ll have your reasons and I cannot know those.
‘What? How? Aren’t you like all of those marketers super interested in my success as an entrepreneur?’
Well, first of all, I’m not sure if those marketers are really that passionate about your success…
Personally, I like the general idea of people benefiting from my blog and being happier because of my work. But I think real success comes from being a free, intelligent person, and I have to push you to do something you’re unsure about, I will not be attracting those free, intelligent readers.
So I prefer a soft-sell approach: here’s what I do, this is how I do it, and these are the services I encourage you to use too.
So I think the actual way for you to be successful at creating passive income is to go back to basics because there’s a ton of noise online.
So what are those basics?
- Create content that is valuable for actual human beings (duh) who want results and are ready to take action.
- Encourage people (who will end up buying certain services anyway) to use the services you know are good.
- Make a commission from those companies you sent leads to (where, again, there are sentient human beings with feelings and goals just like us).
- Be consistent about it until the passive income system allows you to enjoy more freedom –whatever that means for you (time, money, new career, etc.)
When I say passive income, I really mean PASSIVE income.
I don’t preach passive income but then do the complete opposite.
I like to make money, both passive and non-passive (active?) but my focus is on passive income.
Here’s an example of my philosophy: I really enjoy playing music, so I don’t have a problem getting paid if I play with my band somewhere. That’s not passive income, and I’m ok with that since I’m going to play anyway. But if I wanted to make money with music, I would 100% focus on creating long-term passive income. For example:
- Composing music
- Starting a YouTube channel
- Selling downloadable beats
- Online courses on a site like Udemy or Skillshare with music lessons
- A blog, like this one, aimed at starting musicians
- Getting funded on Patreon
- Launching a podcast
All of those things create lasting value. And they bring money in regardless of whether you are working or not.
Over time, it will snowball and I will earn more than enough and become freer to do even more of what I enjoy.
I encourage you to choose projects where you like the activity itself. But even then, what if you want to explore your creativity with a different project? Or what if you want to scale into a larger business? Or what if I just want to relax and take a vacation or live elsewhere for a while?
A “regular job” –in the sense of getting paid by the hour or monthly– does not allow you to do that. But passive income does.
So in most other cases, like with this blog and other projects, I aim at making money on autopilot, without “hard work” involved –in the sense of effort– because I like to work when I feel like working, on the things that I prefer. That is passive income to me.
I work, but I only do work that feels right to me. That way, without thinking about it, I am using the 80/20 rule to my benefit:
So I can’t tout passive income, then work my ass off 100 hours a week on non-passive strategies. I do what I teach.
I don’t care if I’m only making $2 000 or $20 000 per month of passive income. Once I reach a certain income level that covers my lifestyle comfortably, I get to decide if I keep growing the business or just work on improvements when I feel like it.
I’m not saying my way is right or anyone’s way is right. I’m saying do what feels good to you, and if my way feels right to you, I hope you’ll put it to work and soon achieve an awesome work/life balance.
I have other projects that are more growth-oriented, in the sense of striving for a bigger goal. But to me, the best way to achieve those things is to enjoy some financial security first, and my take on passive income is awesome at that, because you feel 100% free to pursue whatever you want. Or perhaps you just want to help your family or travel the world. Only you know.
How I can actually make money without email marketing, popups, ads, etc.
This started more like a challenge. I have done Email marketing, popups, etc. in the past. But I became sick and tired of the stupid tactics (and borderline deception) so many marketers use.
I make money simply by treating you as an actual human being with intelligence. We’re having a conversation and I’m showing you how to make money. I consider what I write about important enough and I consider you conscious and intelligent enough to come back to this website again when you want if you need it.
What a shocker, right?
I don’t need to ‘bait’ you in with a ‘lead magnet’ to get your Email and then drive you down a pre-planned sales funnel at 4% conversion rate. In most cases, the conversion driver is fear –e.g. fear of missing out on a deal, fear of not achieving your goals, fear of not being good enough. That’s one way, but it’s not my way.
Yeah, I actually don’t care to make a sale that way.
I only like making passive income commissions from people who are in tune with what I teach. If you’re not one of them, that’s fine. Thanks to the Internet, putting my work in front of those people is easy.
I don’t want to convince aspiring entrepreneurs that are fearful and unsure, or single moms who don’t know a thing about tech, that my website is the magic system that they needed all along (so I can make a couple of extra sales).
As hippie as it sounds, the guidance they need is first found within themselves. Then, I will be able to teach a thing or two, and that’s it.
I like to know I’m actually offering value to other people, and this way allows me to do exactly that.
Also, very important: I’m not saying I will never ever use Email marketing or some other tools, or that you shouldn’t use them. My point is that many of those tools are used from the assumption that the reader is not interested, so we have to grab his/her attention and make a sale a.s.a.p. Whether I use or don’t use any of those tools, I will find out along the way, based on common sense, logic and feeling, not on trying to get on some bandwagon or to stir you to grab a last-minute deal you can’t miss out on.
How you can create passive income too.
The most important thing is not to follow my instructions (or anyone’s) to-the-letter, although I always aim at providing enough clarity and structure so you always know what to do next.
However, the most important thing is to follow your own sense of what’s good for you and what’s not good for you. Perhaps you may even feel that common sense as a clear sensation in your chest or stomach as I do, but if not, that’s ok too. Just follow your own sense of what rings true to you, moment by moment.
Have a goal in mind, but don’t project too much out into the future. Focus on what matters now.
Of course, you have to understand the basic business structure, such as the lead generation steps that I laid out above. There are things that will objectively make your website even better. That’s the how-to part that I may share here. But those things will be easily discerned by common sense as well.
- ‘Should I make an easy-to-read sales page or a complicated one?’ –Duh, an easy one, of course.
- ‘Should I spend 1 month creating a sales page because it’s super important? Or should I build a simple one in few hours, start selling right away, and then adjust if I need or want to?’
- ‘Should I create an advanced newsletter as this multi-millionaire blogger is telling me to?’ –Well, that’s a more complex question, and only you know if you want to jump on that bandwagon or not. But if the answer is ‘no’ –for now, always present decisions– it’s all fine, because as you can see, I don’t do that and it’s perfectly good.
If you notice, there’s a connecting element right here…
How to be successful at creating passive income.
The key ingredient to making it all work is this: you.
This is not cliché talking. You are the operant power. This is really what I’ve experienced to be the truth. It doesn’t matter how much you read and how much you know, you are the one who decides, takes action, and transforms ideas into a profitable passive income business. Otherwise, it just stays as unrealized mental potential.
Do not put pressure on yourself. This is not a hard thing to do. It comes naturally when you begin to trust yourself and allow your creativity to be expressed in every choice.
The point I’m trying to make is: begin to trust in your own choices.
You can learn from others, including me of course 🙂 but you are the ultimate decider of whether something applies to your case or not.
The reason I can make a ton of money with such a simple strategy is that I understand that no idea or strategy is worth anything without someone making it work.
Now, how do you know if your choices are productive towards your goals?
You need to have a mindset that is aligned with what you’re doing. You understand the actions that you’re taking, are comfortable with it, and feeling good about it.
Having your mindset in your right place will give you clarity, it will allow you to keep going even if you still don’t see the results you want, and will make the whole process –not just the result of making money– enjoyable.
On the other hand, if your mindset is tense, anxious, fearful, you won’t be listening to your own intuition, your common sense, your heart and your gut feeling (call it how you prefer). You’ll be wondering “are we there yet?” along the way, prone to fall for yet another quick fix to get faster to where you want to be.
This is why I also share advice on personal development. It’s just an option you’ll find here, you don’t have to be into that, but for those who are, some good tips will be here.
In the end, you are pursuing your goals because you want to feel a certain way. Even if you want to do something altruistic, like helping your family or the world, you want to feel happy, right?
So, now, to conclude this About page, every marketer would tell you to include calls-to-action, make compelling, contact info, etc. So here’s my call to action: make your own happiness a priority, make it your starting point. Go do something that makes you feel good now. Think of something that makes you feel good now. Don’t postpone it. Ever.
Then you can come back and I’ll show you how to create as much passive income as you want.
When you achieve your goals, it will feel even better.
See you around the blog. 😉